Position
Junior Digital Marketing Executive
TechBiz Programmers KE is looking for a Junior Digital Marketing Executive to join our team! If you're passionate about digital marketing, social media management, and content creation, this is your chance to grow with a leading web solutions company.
Key Duties & Responsibilities
- Strategy Development & Execution
- Develop and execute comprehensive social media strategies aligned with business goals for TechBiz Programmers KE and its clients.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Define KPIs for social media success and track performance.
- Content Creation & Management
- Create, curate, and publish engaging content (text, images, videos, and graphics) tailored to different platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
- Develop and maintain a content calendar for consistent posting and engagement.
- Collaborate with designers, videographers, and content writers to create high-quality materials.
- Community Engagement & Brand Awareness
- Monitor social media channels, respond to comments, messages, and reviews in a timely and professional manner.
- Build and nurture online communities by engaging with followers and influencers.
- Implement social media campaigns to increase brand awareness and customer engagement.
- Paid Advertising & Campaign Management
- Plan and execute paid social media campaigns (FB & IG, LinkedIn, X, etc.).
- Optimize ad performance through A/B testing and analytics.
- Monitor budget and ROI for paid campaigns.
- Analytics & Reporting
- Track, analyze, and report on social media performance using tools like Google Analytics, Meta Business Suite, and Hootsuite.
- Provide monthly performance reports and insights for optimization.
- Adjust strategies based on performance data and industry trends.
- Client Account Management
- Develop tailored social media strategies for clients based on their business needs.
- Conduct client meetings to discuss progress and refine strategies.
- Ensure all client accounts meet branding and engagement goals.
- Communications & PR
- Collaborate with the Executive team to manage and enhance public relations through social media or print media.
- Craft and distribute press releases, announcements, and official statements across social platforms.
- Manage crisis communications on social media, ensuring timely and appropriate responses.
- Research
- Conduct research on emerging social media trends, tools, and best practices.
- Analyze competitor strategies and industry benchmarks to maintain competitive advantage.
- Identify and leverage industry influencers and partnership opportunities.
- Customer Service
- Provide excellent customer service by addressing inquiries, complaints, and feedback on company phone and social media platforms.
- Develop and implement protocols for efficient social media customer support.
- Monitor and report on customer feedback trends to improve service delivery.
- Trends & Innovation
- Stay updated with the latest social media trends, tools, and best practices.
- Implement innovative strategies to keep TechBiz Programmers KE and its clients ahead of competitors.
- Experiment with emerging platforms and content formats.
Skills
- Proven experience in social media management.
- Strong writing, editing, and content creation skills.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite, Canva, Adobe Suite).
- Excellent understanding of SEO, social media algorithms, and analytics tools.
- Ability to manage multiple accounts and projects simultaneously.
- Creative, strategic, and results-driven mindset.
Why Join Us?
At TechBiz Programmers KE, we offer a dynamic work environment, opportunities for professional growth, and a chance to work with innovative brands.
How to Apply:
Send your CV and portfolio to hr@techbizprogrammers.co.ke with the subject "Junior Digital Marketing Executive Application" by 28th February 2025.